- Goal of the project was the development of business models for future products and services.
- Clarity on target segments for each product and service:
- Target customers
- Market sizes
- Market share ambition in 3 scenarios (base, medium and ambitious case) for year 1-10
- Insights into key competitors
- Resource, partner and capital requirements for each ambition level
- Potential to increase/optimize own value creation vs. partners
- Development of a business plan for each scenario to evaluate profit expectations
- Development of options for marketing & sales of the new products and services
- Description of the option to develop a service continuum
