Innovators and newcomers

Innovation division of a large German utility company
Development of a priotization logic for the market entry with innovative products and services: Which regions and which customer groups are to be targeted in what order and with which products and services

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Innovation division of an Austrian energy company
Supported the Head of New Products in describing the business models for future products and services including depth of value add & partnering, market sizes, market share ambitions, ressource requirements (in particular for for marketing & sales), profitability expectations and ways to increase profitability. Based on the work, a business plan for each of the new products was developed

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Innovation division of an Austrian energy company
Described the long-term trends in the European energy market and the required portfolio of products and services; calibration with the activities of main European competitors

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Innovation division of a large German utility company
Developed the go-to-market and sales plan for the international smart city market, focused on most relevant products and services; prioritized the target regions according to market attractiveness and proximity to the client’s core business; assessed the business potential by region; identified potential partners by region along the value chain (retail, financing, installation, operations/ maintenance, data management)

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Innovation division of a large German utility company
Assessed the German smart city market; identified the relevant cluster and target customers in Germany; assessed the revenue potential by cluster

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Innovation division of a large German utility company
Development of a sustainable evaluation logic for new business ideas and business models to ensure the targeted allocation of available funds

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Provider of a customer intelligence and customer engagement software (SaaS) for energy retailers

Supported the product portfolio alignment and the entry into the German market both from a strategic and an operational perspective


Innovative German solar company
Developed the strategy for the end customer business with power storage modules and initiated co-operations with energy companies, e.g. municipal utilities


Start-up technology company in France
Developed the pricing strategy for a revolutionary new power storage technology