- Goal of the project was the evaluation of innovative business models.
- We established a sustainable evaluation logic for new business ideas and models to better target the use of available resources.
- Insights from the strategic logic of successful business models (e.g. high fit with own capabilities vs. market attractiveness, repeatability, scalability) have been applied.
- New business models applying for funding have to go through a systematic evaluation logic with 6 key questions. The hurdle rates to be applied are based on the risk of the business model (mainly determined by proximity to the core business and the development phase of the business).
- Available capital was allocated to 5 risk groups. The average return across all risk groups reflects the earnings expectations of the company as a whole.
