Development of the go-to-market plan and retail strategy for the smart city market: Results

  • Achieved clarity about the continuum from bare product delivery via provision of service to the hardly replaceable operator of the local data platform
  • Defined the target regions using market attractiveness and proximity to the client’s core business as key criteria
  • Assessed the market volume for all target regions and product markets for both the hardware and the services/ data value chains
  • Developed options for partnering by target region and identified suitable candidates
  • Developed a timely implementation plan and reconciled it within the organization


160413 Size smart city market