Go-to-market plan and retail strategy for the smart city market

  • Goal of the project was to develop the go-to-market plan and retail strategy for the smart city market.
  • Achieved clarity about the continuum from product delivery to service provision to operator of the local data platform.
  • Defined target regions using market attractiveness and proximity to core as key criteria.
  • Assessed the market volume for all target regions and product markets for both the hardware and the services/ data value chains.
  • Developed options for partnering by target region and identified suitable candidates.
  • Developed a timely implementation plan and reconciled it within the organization.

 

Go-to-market plan and retail strategy for the smart city market