- Goal of the project was the development of digital services for residential living.
- The team identified the motivations of the real estate industry for building smart services and identify key solution clusters.
- We identified key providers of digital business platforms in the housing environment, their most successful use cases, and individual solution providers.
- We conducted a panel survey of 500 potential users of digital solutions in the residential environment…
- … and identified the desires, perceived benefits, and willingness to pay of end customers (users).
- Our team defined the priority offers for potential users, their individual and overall willingness to pay.
- We described the most likely scenarios for marketing these services.
