Market entry strategy for distributed generation

  • Gola of the project was the development of a market entry strategey for distributed generation.
  • Clarity about the most technology and markets for the client as well as the most attractive target segments (products, customer industries, regions) gained through:
    • Numerous in-depth interviews with current and potential customers and other market participants.
    • Testing and evaluating the client’s core competencies (current and realistically expandable) for success with distributed generation.
    • Assessing the competency gap and steps needed to close it.
    • Identify market size, market growth, pricing trends, future regulatory uncertainties, … per segment.
  • Clarity on customer requirements in the focus segments.
  • Stringent business model for each of the focus segments described according to 5 dimensions: strategic rationale, USP, market access, process model, financial potential.
  • Summary of the key financial data of the business models in an overarching financial model (P&L, short balance sheet, HR plan).
  • Defined and executed concrete steps to fill necessary positions.
  • Moderated the board decision to kick-off the market entry into distributed generation.

 

Market entry strategy for distributed generation