Gola of the project was the development of a market entry strategey for distributed generation.
Clarity about the most technology and markets for the client as well as the most attractive target segments (products, customer industries, regions) gained through:
Numerous in-depth interviews with current and potential customers and other market participants.
Testing and evaluating the client’s core competencies (current and realistically expandable) for success with distributed generation.
Assessing the competency gap and steps needed to close it.
Clarity on customer requirements in the focus segments.
Stringent business model for each of the focus segments described according to 5 dimensions: strategic rationale, USP, market access, process model, financial potential.
Summary of the key financial data of the business models in an overarching financial model (P&L, short balance sheet, HR plan).
Defined and executed concrete steps to fill necessary positions.
Moderated the board decision to kick-off the market entry into distributed generation.
