- Goal of the project was the identification of the challenges for energy sales 2030.
- Clarity on the challenges for the commodity and solutions sales in 2030 gained through:
- Comprehensive trend analysis of the DACH energy market.
- Numerous in-depth interviews with sales executives within and outside the energy industry, e.g. in the telecom, retail, banking, insurance sectors.
- Numerous in-deepth interviews with current and potential customers.
- Clarity about the customer requirements in the focus segments.
- Development of an organisational proposal for the transformation phase until 2025 and a target picture.
- Development of about 20 initiatives to redesign the sales organization.
- Prioritisation in an implementation plan.
