Go-to-market-strategy for an IoT sensor

  • Goal of the project was the development of the go-to-market-strategy for an IoT sensor.
  • Evaluated and segmented the German market according to criteria such as market attractiveness, attractiveness of specific customer group, market access.
  • Identified typical customer-side decision-making structures and purchasing criteria based on numerous phone interviews with grid operators in Germany.
  • Developed the go-to-market-strategy by customer group and by region.
  • Developed a proposal for the sales approach.

Go-To-Market-Strategie for an IoT-Sensor