- Goal of the project was the development of the go-to-market-strategy for an IoT sensor.
- Evaluated and segmented the German market according to criteria such as market attractiveness, attractiveness of specific customer group, market access.
- Identified typical customer-side decision-making structures and purchasing criteria based on numerous phone interviews with grid operators in Germany.
- Developed the go-to-market-strategy by customer group and by region.
- Developed a proposal for the sales approach.
